Home › Services › Brand & Identity Design
Brand identity design for organisations that understand the difference between looking good and building lasting recognition. We craft visual systems that communicate credibility, scale with growth, and work across every context — from a favicon to a conference stage.
We do not design logos in isolation. Every brand identity we create is a system — coherent, scalable, and grounded in a clear understanding of your audience, your market position, and where you are going.
Primary logo, secondary marks, monograms, icon variants, and favicon — delivered in all formats (SVG, PNG, EPS, PDF). Every mark we create works in black, white, and colour, at 16px and at billboard scale.
Logo · Monogram · Icon Mark · SVG · All formatsColour palette, typography system, iconography style, imagery direction, and motion principles — everything that defines how a brand looks in every context. Delivered as a Figma component library and a PDF brand guide.
Colour System · Typography · Figma Library · MotionComprehensive brand guidelines covering usage rules, do/don’t examples, approved colour combinations, type hierarchies, and partner/supplier guidance — so your brand stays consistent in every hand it passes through.
Brand Book · Usage Rules · Tone of Voice · PhotographyDesigned pitch decks, one-pagers, and data room templates for fundraising rounds. We have supported raises from £200k angel rounds to multi-million Series B — where brand presentation is a direct proxy for credibility.
Pitch Deck · One-pager · Data Room · Investor MaterialsStrategic brand evolution for organisations that have outgrown their identity — without abandoning the equity they have built. We audit your existing brand, identify what to preserve and what to transform, and execute the transition with care.
Brand Audit · Rebrand · Brand Evolution · Equity PreservationSocial media templates, advertising creative, event collateral, email headers, and digital campaign assets — all designed within your brand system and optimised for their specific context and audience.
Social Templates · Display Ads · Email Design · CollateralBrand identity and web platform design for The Jermain Defoe Foundation — the charitable organisation founded by England striker Jermain Defoe in 2013 to improve the lives of vulnerable children. The project required a brand that balanced sports credibility with charitable gravitas, and a digital platform that supported tournament registration, donations via JustGiving, and impact communications.
Replace with Jermain Defoe Foundation screenshot
jermaindefoefdn.org
Replace with GTI book & brand screenshot
thinkgti.com
Brand identity, web platform design, and digital publishing strategy for Golden Threads of Inspiration — an original series of illustrated tales for children aged 8+ drawing on African folklore and character-building themes, each paired with an original musical score. The brand needed to work across book covers, a WordPress e-commerce site, music streaming, and educational marketing channels.
Brand and web design for ABK Accounting — a bilingual (English and Polish) accounting practice serving small businesses, partnerships, limited companies, freelancers, and contractors in Essex. The brand needed to communicate accessibility, professionalism, and personal service to a community that values cultural connection alongside commercial competence.
Replace with ABK Accounting screenshot
abkaccounting.co.uk
We do not open Figma until we understand your positioning — who you serve, what makes you different, what you want people to feel. A beautiful logo for the wrong brand strategy is still the wrong logo. Strategy is not a phase; it runs through every decision.
Every identity we create is a system — not a single mark. It needs to work in a browser favicon, on a business card, on exhibition signage, and in a social media profile. We design for every context and test at every scale before we present.
Our work spans London, Lagos, Freetown, and Singapore. Colour, symbolism, and typography carry different meanings in different cultural contexts. We bring genuine cross-cultural sensitivity to every brief — ensuring brands work globally, not just locally.
How many logo concepts will we see? +
We present 2–3 distinct strategic directions, each with a rationale. This is deliberate — more options create decision fatigue, not better outcomes. We then develop the chosen direction through multiple refinement rounds.
What file formats will I receive? +
You receive the complete master file set: SVG, EPS, PDF (print), PNG (web, transparent, white, black), JPEG, and a Figma source file. Every logo is delivered in primary, secondary, and monochrome versions with usage guidance.
Can you refresh our existing brand without losing what we’ve built? +
Yes — brand evolution rather than revolution is often the right answer for established organisations. We begin with a brand equity audit to identify which elements carry recognition value, then design an evolution that modernises without erasing history.
Do you handle brand implementation across our digital channels? +
Yes. As a full-service agency we can apply the identity across your website, social media templates, email headers, digital advertising formats, and any other touchpoints — ensuring consistency from the brand guide through to production.
Book a free brand discovery call. We’ll review your current identity, understand your positioning, and give you an honest assessment of what would make the biggest impact.
Responds within 4 hours · London GMT · Global brand projects welcome