The work behind
the numbers.

Verovian Locum Agency — Rebuilding a Healthcare Staffing Platform for Scale

Verovian Locum Agency connects NHS and private healthcare hirers with verified locum professionals across nursing, medicine, allied health, and social care. As the business scaled, the original website — built for a smaller operation — was failing to handle the volume and complexity of a growing multi-sided marketplace. Hirers couldn’t find what they needed. Locums couldn’t present themselves effectively. And the administrative backend was creating operational overhead that was slowing growth.

The Challenge. The brief required a complete information architecture rethink, not just a redesign. The platform needed to serve two distinct audiences simultaneously — healthcare hirers evaluating agency credibility and locum professionals managing their own profiles and availability. Both needed to feel at home on the same platform, with role-appropriate journeys that never confused one audience with the other.

What We Did. We began with a structured discovery phase — interviewing both hirer and locum user groups, mapping their respective journeys, and auditing the existing architecture against those needs. From that research, we designed a multi-site WordPress architecture separating the public-facing agency brand from the application-managed staffing platform — allowing each surface to be optimised independently while sharing core infrastructure. GDPR-compliant profile management, role-based access control, and a CMS structure that the Verovian team could manage without developer intervention were all built into the specification from day one.

The Result. A platform that presents Verovian credibly to NHS procurement teams, gives locum professionals the profile tools to present their qualifications compliantly, and gives the operations team the backend control to manage placements efficiently at scale.

Happaning — Scaling a Consumer App from Beta to Market-ready

Happaning is a consumer platform for discovering and sharing real-time insights about events and locations worldwide — aspiring to help people Live More Fully, Connect More Deeply, and Experience More Joy. When Neo Creatives was engaged, the application was in early beta: the core concept was validated, but the user experience was not yet reliable enough to drive the retention and word-of-mouth growth the product needed.

The Challenge. The product team needed more than a UX designer — they needed a strategic partner who could manage the prototype development process, facilitate structured user testing, and create a rigorous framework for deciding which features to build next and in what order. Feature requests from multiple stakeholders were outpacing the team’s capacity to validate and prioritise them. Without a disciplined qualification framework, the roadmap risked becoming a wishlist.

What We Did. We took ownership of the prototype development cycle — guiding the application from beta through alpha with structured user testing sessions using Maze and MarvelApp. We designed and implemented a feature qualification framework that evaluated each proposed enhancement against two axes: user experience impact and development cost. This gave the product team a defensible, data-informed prioritisation model that reduced the noise of stakeholder opinion and focused engineering resource on the changes most likely to improve activation and retention.

Collaborative sessions with the multidisciplinary team ensured that design decisions reflected technical realities, and that customer-facing experiences were developed with input from the people responsible for building and maintaining them. The iterative cycle — design, test, qualify, build — was embedded as a repeatable process, not a one-time engagement.

The Result. A product experience substantially improved in usability and flow readiness, a feature backlog with clear priority rationale, and a team with an embedded process for managing future iteration at pace.

Zurich Insurance — Consumer AR Experience for Vehicle Protection Products

Zurich Insurance wanted to explore a novel way to engage and educate vehicle purchasers about protection products available at the point of vehicle purchase — specifically at dealer locations. Traditional brochure and sales conversation approaches were producing low engagement. The brief was to design an augmented reality experience that could demonstrate how protection products worked in a compelling, interactive way — either in front of a real vehicle or, where one was unavailable, using a virtual vehicle substitute.

The Challenge. The project sat at the intersection of consumer behaviour, insurance product complexity, and emerging AR technology maturity. The experience needed to be genuinely engaging for a consumer who had not asked to be educated about insurance — which meant the design had to earn attention rather than assume it. At the same time, the experience needed to convey accurate product information in a way that was legally appropriate and commercially effective for Zurich’s dealer partners.

What We Did. Neo Creatives managed the full design and validation cycle — from initial concept exploration through focus group testing to final prototype delivery. Multiple design directions were developed simultaneously and evaluated through micro-tests and in-depth focus group sessions, with each session generating specific insights that shaped the next iteration. This rapid cycle of concept, test, and refinement produced design options notable for their quality and variety.

The final designs defined the functional requirements for the development phase: interaction models, vehicle detection behaviour, product information display architecture, and the fallback experience for virtual vehicle contexts. The completed prototype — functional on both iOS and Android — was presented by Zurich to the CIO conclave at their international dealer conference in February 2020.

The Result. A validated, CIO-approved AR prototype demonstrating genuine consumer engagement with vehicle protection products at point of purchase — delivered on time for a major international industry event.